Organic Retail Sales Growth 1997-2004:
. About 10 percent of organic food shoppers are regulars. One third of the population purchases organic foods.
. Organic food makes up the fastest-growing segment of the market.
The total grocery industry sales in the U.S. comes to $540 billion and grows about 2 percent a year.
. The five largest organic market categories are:
Produce - 20 percent
Soy beverages - 12 percent
Milk - 19 percent
Frozen meals - 21 percent
Yogurt - 22 percent
The five largest growing organic market categories are:
chicken, nut bars, tea, aseptic juice, canned fruit and vegetables.
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. 70 percent of frequent buyers are female.
. 37 percent have children at home.
. 33 percent of occasional buyers are between the ages of 40-59.
. The mean income for frequent organic buyers is $43,280
and occasional buyers is $50,240.
. 31 percent of frequent buyers make under $15,000 yearly.
. The average cost of organic foods is 25 to 40 percent higher than the cost for food produced on conventional, chemical farms.
Source: Organic Trade Association
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